Making History
The Consulate of India partners with Diwali at Times Square.
The festival has been rewarded in the Congressional Record of Capitol Hill in Washington, DC.
American media calls Diwali at Times Square, the largest Diwali festival outside of India.
NYC declared October 29, 2023 'Diwali at Times Square Day.'
Diwali became an official NYC School Holiday in 2023.
New York City as a partner of Diwali at Times Square since 2024.
Social media platforms and TV partner Colors' reached over 4.5 million people.
Reached over 600 million + potential views/Impressions: TV, Print, and Online media coverage, including CBS News NY, CBS News National, Pix11 and Yahoo, among others.
Diwali at Times Square has been labeled on Google Maps. 2000 + National and International Performers participated over the years.